One You

‘One You’ will help adults make small changes to their lifestyle in mid-life which double their chances of being healthy at 70 and beyond.

Public Health England launches its ground-breaking new campaign, ‘One You’, to help adults across the country avoid future diseases caused by modern lifestyles. Everyday habits and behaviours - such as eating too much unhealthy food, drinking more alcohol than is recommended, continuing to smoke and not being active enough - are responsible for around 40% of all deaths in England,2 and cost the NHS more than £11 billion a year.

Without knowing it, by the time we reach our 40s and 50s many of us will have dramatically increased our chances of becoming ill later in life. Whether we are eating the wrong things, drinking more alcohol than we should, continuing to smoke, or just not being active enough, all of these things add up.

These habits could make it harder to keep up with the kids in the park or mean that your favourite pair of jeans are a bit tighter. More seriously, they increase the risk of you developing conditions such as type 2 diabetes, cancer and heart disease.

One You encourages people to reappraise their lifestyle choices, put themselves first and do something about their own health. It reminds people that it’s never too late to improve their health - making small lifestyle changes such as eating well, drinking less alcohol, quitting smoking or being more active can double your chances of being healthy at 70 and beyond.

The campaign encourages adults to take part in a free online health quiz, called ‘How Are You’, to identify where they can make small changes. The quiz provides personalised recommendations and directs people to tools and advice created by experts to help them take action where it’s most needed.

For more information and to take the ‘How Are You’ online quiz, search ‘One You’ online now.